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Posts tagged ‘Cadburys’

It was Mr.Tom’s birthday recently so we went in to town to celebrate and stumbled across the Cadbury Marvellous Creations Travelling Funfair. The Cookie Crunch is awesome, but not as cool as their website via mobile, which is a joy to behold.

Anyway, lots of things were happening and all in all it went a bit like this…

Cadbury Marvellous Creations Travelling Funfair

These chaps sang songs and got you to scream, “Pop!” as loud as you could until chocolate rained (read: was handed through the holes) down on the eagerly awaiting crowd.

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Then these nut cannons chucked plastic hazelnuts into the air which you had to capture in your bespoke nut catching hat and net.

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The aim was to fill up your card with stamps by completing these games to get free chocolate. All in all it was good laugh and a brilliant bit of experiential marketing from Cadbury’s. The highlight in my opinion was the NFC/RFID chip on the back of your card that you could link to Facebook so all your activities and photos from the day were logged and shared on Facebook….except it didn’t work for me.

Even still, it reminds me of the Coca-Cola fun park which allowed kids to like drinks and rides via a wristband linked with Facebook. Loving the real-world/online interaction and the fun of the event – it’s only a shame they couldn’t have brought Joyville weather instead of the dreary Manchester rain!

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Cadbury Joyville Made

March 10th, 2013

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Hot on the tail of brands like Heinz, Cadbury’s have launched Joyville Made where you create your own personalised chocolate bar. Quite a cool idea for a gift for the chocaholic in your life. Also supported with sharing functionality across the site and the ability to upload images straight from Facebook and other social channels.

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